I choose not to drink. I'm not lactose intolerant. (My body tolerates all kinds of sugar.) I just like drinking beverages like Pepsi more than milk.
However, in my continued quest to improve my health by cutting out soda, I have started drinking more milk. (It's either milk or beer. Can't have a Bud Light at 9 in the morning.) Today I drank mocha flavored milk. Last week I drank strawberry milk. At home, I just finished off a half gallon of chocolate milk. I only drink white milk with a bowl of Lucky Charms and it must be at least 2%. I can't stand the nonfat or 1% stuff.
I guess I really like the artificial colors and flavors. Allison got me a healthy version of Lucky Charms called Marshmallow Oaties, where the package says 'no phony flavors or colors' and it's not quite the same. I like it when the milk changes color because of the phony colors and flavors in the marshmallows. I should convince some company to add more artificial colors and flavors to milk. Green mint or blueberry flavored/colored milk would be cool.
I'll still offer $50 to anyone who can drink and keep down a gallon of at least 2% milk within an hour. If they make the blue milk, I might do this myself some day.